AFRI COLA – LOVE IS THIRSTY WORK

 

An award-winning German campaign for the cult German cola.
Won a pitch for the agency and an Art Director’s Club silver for radio.

The pitch brief:
Refresh the brand's 1960s love & peace heritage.

The idea:
Treat love irreverently, as though it were just another activity. One that makes you thirsty.

Agency: Jung von Matt.

 

 

CAMPAIGN CLAIM

 
 
 
 

RADIO CAMPAIGN

Silver award, Art Directors Club.
Gold award, Ramses Radio award.
Best radio ad, ARD Award.

For rest of campaign, please see Folio.

TRANSLATION:

MVO:
If I had my way, the world would be different.
There'd be policemen picking up hitchers, 
Firemen watering flowers,
And couples walking in single file on narrow pavements.
Yeah, I know I'm asking a lot.
Love is thirsty work.

SFX bottle opening.

...but it ain't when you got an Afri Cola.

 
 
 

OOH

 
Afri Trajedy Club new.jpg

INTEGRATED CONCEPT – A FIVE MINUTE REALITY SHOW ON YOUTUBE, FUELLED BY SOCIAL

Guys and girls who’ve been dumped or cheated on compete to produce the most tears.

They're shown heartbreaking photo and video stimulus material, sourced from “friends” on social.

Up-and-coming bands play teary songs in the background.

Afri Cola provided for all contestants.

 
tragedy club tears collage.jpg

SNAPCHAT LENS – TRAGEDY CLUB AFRI TEARS

 
 
 
 

EXPERIENTIAL

Hair climbing contest to co-promote feature film Rapunzel.

(Inflatable crash mats below.)

 
 
 

BANNER OR VIDEO AD ANNOUNCING AN AFRI DATING APP – CONCEPT

There are dating apps with I.Q. filters (e.g. LoveSmart), and dating apps with psychometric filters (e.g. eHarmony). But none that combine both.

The app could be built and run by dating conglomerate Match Group.