FORTNITE – AGGRESSION-FREE COMBAT BOOTS
Doing a similar version of this concept with Ravensbourne Uni. Waiting for budget confirmation.
THE CONCEPT
Purchased in-game, as an extra to go with Fortnite skins.
Part of the profit goes to supporting Unicef’s “Children Under Attack” campaign.
The result: while blasting away at their enemies, Fortnite players can help save kids’ lives.
HOW COMBAT BOOTS CAN BE AGGRESSION-FREE
Each pair combines military design elements from three non-allianced countries, making it 100% neutral.
Players choose which design elements go together. And have the option of buying real world versions of the boots – from whichever fashion brand collaborates.
LAUNCH PR
Posters outside army museums and military barracks.
Feedback for the core Aggression-Free Military Fashion concept:
- Central Saint Martins: wanted to include the concept as a unisex greatcoat brief for their B.A. Fashion Course.
- Sir John Hegarty, (founder, BBH London): asked start-ups at his company Garage Soho if they’d sponsor the B.A. Fashion Course brief.
- Walter Campbell, (screenwriter on ‘Under the Skin’): “This is interesting - very direct - A core truth - very simple”.
- Vicki Maguire, (ECD, Havas): “Nice work”.
- Richard Denney, (ECD, St Lukes): “Game-changing”.
- David Hieatt, (founder of Hiut Denim Co): “Looks great”.
- Chris Bovill, (ex-ECD, 4Creative): “Lovely idea. Simple and powerful”.
- Ben Walker, (ex-ECD, Who What Why): “Great idea”.