NHS MENTAL HEALTH – #MYCELEBRITYMIND
The brief:
Encourage more people to contact NHS Sutton & Merton’s local treatment centre.
The idea:
Reduce the stigma of mental health disorders, to make contact easier.
In addition to local OOH, a social concept was suggested for national use.
Agency: Elevenfifteen.
LOCAL OOH
GPs' waiting rooms, cinema foyers and community centres.
SOCIAL
A questionnaire lets users match their mental health profile with those of celebrities.
(Questionnaire responses for deceased celebs are estimated by a panel of historians and psychiatrists. Living celebs volunteer theirs.)