ONE OFFS
EXPERIENTIAL/ CONTENT – WHISKAS CARDBOARD BOX 2.0 – EMEA
Whiskas supermarket boxes with pre-cut shapes – so customers can pop them out to make cat habitats.
I pitched the idea to BBDO Duesseldorf. It later became part of the Whiskas K.I.T. campaign.
(Kat Institute of Technology.)
WARC gold award, long term content effectiveness.
Agency: BBDO.
AIRPORT RECEPTION POSTER – GERMANY
Bronze Award, Art Directors Club.
Agency: Jung von Matt.
AIRPORT POSTER – UK
Helped win a pitch for the UK launch of Sixt, but didn’t run.
Agency: Jung von Matt.
AIRPORT POSTER – GERMANY
Gold Award, Das Plakart.
(Not heat-sensitive. Orange is the Sixt brand colour.)
Agency: Jung von Matt.
5 MIN SHORT FILM – BASED ON A SCRIPT FOR CHANEL “EGOISTE” MALE PERFUME
Best Short: Greenwich Film Festival
Best Short: Berlin Film Festival
Best Short: Villeurbanne Film Festival
Golden Boot Award: Portobello Film Festival
Script summary:
Grandpa's not getting any love or attention from his family.
In the middle of the night, he sneaks his sleeping granddaughter from her cot and puts her in the kitchen oven.
He sets fire to the house and calls the fire brigade.
When the fire brigade fails to find the granddaughter in the burning house, he runs inside and rescues her, much to the adoration of his family.
(The original script featured a young man – ignored by his wife – putting their baby daughter in the oven.)
Writer: myself.
Art director: Sergei Ivanov.
Director: Andy Shelley.
BRAND AD – EMEA
Bronze award, Art Directors Club.
Agency: Jung von Matt.
(Copy/ visual concept by me.)
LAUNCH COPY – FITBIT FLEX 2 – EMEA
Agency: Freedman International.
SOCIAL CONCEPT – “CUDDLY MOUNTAINS” – VISIT SCOTLAND
People often develop an emotional connection with Scotland’s landscapes and mountains.
On worldwide social, we ask users which Scottish mountain they’d most want to sleep with, and why.
Those with the best responses receive premium Scottish wool versions of the mountains they love.
They could be produced by Edinburgh-based firm Picture to Puppet.
ADDITIONAL PR
Small, medium and giant-size prototypes displayed in soft toy depts of Hamleys London and Dubai.
If enough demand, they could later become a range of premium souvenirs.
AIRPORTS
#cuddlymountains sold to holidaymakers end up in bedrooms around the world. They could also feature as cushions in Business Class lounges.
Agency: pitching to Visit Scotland.
Label for “Three Sisters of Glencoe” mountain range above.
(Each label features the tartan of the local clan.)
ONLINE/ PRINT – BOSTON CONSULTING GROUP – UK
50th Anniversary ads.
Agency: working directly for BCG.
(I’ve produced print, UX, B2B, video and social posts for BCG.
See “Just UX/Digital/CRM” section for further work.)
“PROJECT BRONZE” – CAREERS EVENT CONCEPT – BOSTON CONSULTING GROUP
Bronze medals and T-shirts for BCG recruitment staff.
PRICE STUNT CONCEPT – PANADOL – UK
Price reduced in Stackhoull Stores, Fair Isle, ZE2 9JU – the postcode with the UK’s longest hospital journey time of 3 hours 14 minutes. (Includes a ferry.)
Agency: well received by Grey London.
B2B FLIER – INVITATION TO THE SCI-TECH OSCARS – LEICA SUMMILUX-C CINE LENSES
The lenses were nominated by the Academy of Motion Picture Arts and Sciences.
Agency: Geometry Global.
PRINT AD – ALFA ROMEO – UK
Agency: Red Cell.
AGE UK x PRIME ENERGY DRINK – CONCEPT
Prime’s big with Gen Alpha, but its founders have been accused of targeting kids with mega doses of caffeine. (Two-and-a-half times that of Redbull.)
Targeting older people on Prime cans would help address the issue.
Agency: pitched to Neverland London. On hold pending Age UK’s future strategy.
AGE UK x TIMEX – VIRAL PRODUCT CONCEPT TARGETING TEENS
Agency: pitching to Neverland and Timex.
OOH – EMEA
The line helped win a Volvo pitch.
Agency: Sapient London.
OOH – MERCEDES-BENZ AMG GT R – CONCEPT
From a global poster campaign the agency presented proactively.
Agency: Publicis Emil London.
WEB COPY – MERCEDES-BENZ AMG GT CONVERTIBLE – UK
I wrote copy for several models. See “Just UX/ Digital/ CRM” section for more examples.
Agency: Publicis Emil London.
UX CONCEPT – audi.co.uk
Press the +TECHNIK button and a page’s copy expands word by word, as it gradually gets more in-depth and technical.
ChatGPT assists with the multiple layers of copy.
And the buttons could be useful for topics such as Quattro technology and the e-tron iBRS braking system.
Agency: BBH London has this on hold for a future web refresh.
TV 40" – NISSAN NOTE – EMEA
Launch ad for Nissan Note family car.
Script summary:
A little girl’s upset that her snowman’s melting.
So dad puts the snowman in the car, switches on the air con, and they drive him to higher ground, where it’s colder.
SUPER:
There’s no greater adventure than having kids. New Nissan Note.
Agency: TBWA Paris.
PRODUCT AND TIKTOK CONCEPT – TWO QUINTESSENTIALLY BRITISH CRISP FLAVOURS
Customers aren’t told what each delicious flavour is.
On-pack copy and TikTok influencer content incentivise them to guess #WhatAmiEating.
Agency: was on AMV BBDO’s to-do list before Walkers switched agency.
(“Toff” in English means “posh person”. “Chav” means the opposite. Pics and words by me.)
“LENKOR THE GIANT FUSSPOT” – LIDL CHILDREN’S BOOK CONCEPT
The story’s based on “Big on Quality, Lidl on Price”.
Lenkor lives and works in the real world.
He’s very fussy, so he likes premium goods.
And he’s a giant, so he needs absolutely tons of them.
Fortunately, Lenkor lives near a Lidl.
Part of the profit goes to hunger charity Trussel Trust.
Agency: pitching to Accenture.
(Visual concept by me: Lenkor blow-drying his hair with a police helicopter.)