NHS MENTAL HEALTH – #MYCELEBRITYMIND
The brief:
Encourage more people to contact NHS Sutton & Merton’s local treatment centre.
The idea:
Reduce the stigma of mental health disorders, to make contact easier.
In addition to local OOH, a social concept was suggested for national use.
Agency: Elevenfifteen.
LOCAL OOH
GPs' waiting rooms, cinema foyers and community centres.
SOCIAL – #MYCELEBRITYMIND
By completing a questionnaire, users can match their mental health profiles with those of celebrities. They can then compare their celeb mind profile with other users’ profiles.
(Questionnaire responses for deceased celebs are estimated by a panel of historians and psychiatrists. Living celebs volunteer theirs.)